Rotterdam decorates the city X-tra large
The Rotterdam icons, buildings, the Royal route and the citizens of Rotterdam. From April 19th onwards Rotterdam will turn orange with a tad of green-white-green. The citydressing, will be visible everywhere.
The citydressing is part of the larger city program for King’s Day. The design is made by studio VollaersZwart. These artists make a grand gesture by decorating the icons, buildings and the Royal route. But they also invite everyone in Rotterdam to participate. With King’s Day closing in, we will now share with you what will occur in the city during King’s Day. From the King to the Queen, and everything in between!
King and Queen
The run-up towards King’s Day is all about unity: full of joy, cool activities and both the birthday as well as the 10-year anniversary of our King. We will make it happen with all Kings & Queens in our city. After all, a crown fits on every head. Even on the Zalmtoren and the World Port Center, so thought the aristic duo of VollaersZwart. It’s crazy, but it’s what we do! The highest tower in the Netherlands and the first tower built on the Wilhelminapier will both be decorated with a crown on their ‘heads’. They will be the city’s own King and Queen from April 19th until April 28th.
But that’s not all! From self-made crowns and flags, stickered retail spaces, products with the logo for a good cause, flea markets in style, Opzoomer Mee, Oranjeverenigingen, 10+ resident-decorated residential buildings and illuminated city icons: everything and everyone can take a part in the decorations. And… the royally decorated tram will connect the whole of Rotterdam. Where possible, the materials used are sustainable and/or circular.
The citydressing design
The design of the citydressing by VollaersZwart is based on the King's Day theme 'We are all Kings & Queens' and on the orange point flags that are used at every national party. Whether it's King's Day or a World Cup.
The orange pointy flag – the symbol of unity – has been enlarged to XXL for this occasion. And the XXL is not merely a reference to its size; it also refers to the Roman symbol X which means 10, aligning with the 10 years of Kingship celebrated in 010. The design of the flag is combined with the colours of Rotterdam: green-white-green.
The logo visible on all decorations has the form of a crown that is constructed from the pointy flag, along with 010 – the code of Rotterdam. The code of Rotterdam resembles a face with the ‘W’ of King Willem Alexander, and reversed it resembles the ‘M’ of Queen Maxima as a crown. And the good thing about this crown: it fits everyone!
Do you also wish to decorate your party, yourself or someone else? See what left-over materials you have at home and download the Do-It-Yourself decoration package and make it a party we’ll never forget!